This means each Southwest point is in theory worth ~1.32 cents ($1 / 76 Southwest points) towards Southwest’s cheap Wanna Get Away flights. They utilize a 3rd party company (points.com) to manage the points sale and transfer function. Editor’s note: This is a recurring post, regularly updated with the newest promotion. I calculate it by dividing a given fare price in cash by the number of points it costs. Southwest Airlines Anytime fares cost 78 points per dollar Business Select fares cost 78 points per dollar This means that Rapid Rewards points can be redeemed for somewhere around 1.3 cents each towards the cost of a ticket, which is in line with how I value the points . Southwest has always charged a fee (1 cent per point) to transfer points from one account to another. How much do Southwest points cost? The price of Southwest points varies depending on how many you are buying at once. The fee to transfer points is 1 cent per point, and that eats up about half of their value. Purchases of 5,000 – 60,000 points cost 2.75 cents each. Wanna Get Away (Southwest’s cheapest fare) award flight bookings cost roughly 76 points per dollar. This can vary from 1.5 to 3.3 cents per point. This is a tiered offer, with bonuses starting at 60% when you purchase a minimum of 3,000 points and grows based on the number of points you buy. The Value of a Southwest Point. Transferring Southwest Rapid Rewards Points. Look out for occasional promotions where you can purchase points at a discount. But we could have done it for even less had we avoided purchasing points. Costs to transfer points to another Member must be paid for with a credit card, and transfers can be made through Southwest.com . This is great and one of the many reasons that diehard loyalists love Southwest: No hidden fees, and you can even … In rare circumstances, points transfers are not allowed at all. Possibly the best news from Southwest’s customer update is that it is also allowing these select travel funds, created or set to expire between March 1 and September 7, 2020, to be converted into Rapid Rewards points at the same rate that you would be able to purchase a ticket with points today. Southwest just launched a new buy-points promotion which can get you up to 70% bonus points. Normally, buying between 2,000 and 4,000 points will cost 3 cents a point. If you booked a $200 flight, then switched to a different flight later on that cost $193, you now have a $7 travel fund from Southwest. The price of Southwest points depends on how many points you’re purchasing as well as whether or not there are any current promotions. I don't recommend transferring points unless you just need a few, in order to purchase a particular fare. Not bad! The number of points needed to book a Southwest Airlines flight depends directly on the advertised fare. The value of Southwest points vary. 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