Including preparation of daily social media posts for merchant marketing, Assist in designing creative for digital campaign banners, Lead tone of voice across the business to ensure all content is on-brand, and consistent in terms of style and quality. If the candidate is having the experience he must mention all the duties, responsibilities, targets and achievements on a … An expert in content, social media and inbound marketing … ), Management of all creative resources including designers, writers, and other agency personnel, Work closely with Senior Manager and Senior Director to develop and implement content strategy roadmap that includes branding through content (brand voice/story), targeted message development, identifying and executing content matrix, internal communication plan, social media integration, and success metrics, Interpret complex business concepts, products, data and research and manage small-to-medium projects packaging and distributing as educational and digestible marketing content, Mine and repurpose existing and new content to stretch its value, Monitor content marketing efforts of key competitors to inform and refine Dealertrack content strategy, Manage company’s social media content to maintain brand voice and strategy, including Facebook, Twitter, LinkedIn, and other identified relevant channels, Elevate certain stories and case studies for broad marketing use, in collaboration with PR, Create customer and prospect facing materials such as blog articles, eBooks, thought-leadership pieces, social posts, white papers, and digital content, Clearly articulate the product’s value proposition supported by facts and details, taking into account the context of the market, trends and competition, In-depth knowledge on the latest tracking-solutions and can turn the findings into actions, Never satisfied with the status quo – always looking for opportunities to improve, Communicate credibly with senior marketing executives, Managing a team of individual contributors, Serve as a key partner for our social marketing agencies and drive project management for content creation, Establish and manage workflow process – drafts, reviews, approvals, proofreading, fact checks, Research and write on a wide range of topics in the digital advertising industry, Be the arbiter of best practices in grammar, writing and style, Proactive, self-directed individual that can plan and execute strategies to bring the Staples story to life, Ensure on-going communication and regular status updates on all aspects of the assigned programs and partners, Instinct for identifying newsworthy, shareworthy content opportunities that resonate with target customers, Consult with Dealertrack brand team on content distribution tactics to maximize consumption of content developed, Conduct regular content audits on all owned digital properties (e.g., us.dealertrack.com) to ensure currency, message relevancy, and accuracy of mapped solutions. Craft messaging and regular postings and updates. You live and breathe great content and creative campaigns, Lead the market and capture mindshare with compelling, thought leadership stories and platforms, Leverage messaging, positioning, and value propositions to create solutions-oriented content (eBooks, white papers, infographics, demo videos, etc), Drive continued engagement through high-value digital content and experiences (guided tour, research studies, interactive assessments, etc), Build content strategy and roadmap to acquire and engage with prospects and customers, Produce best-in-class quality content such as eBooks, white papers, videos, interactive, infographics, blog posts, newsletters, and more, Create compelling, unique, and timely offers to generate measurable demand (leads, responses, MQLs, etc), Partner with AR/PR teams to bring our corporate messaging and narrative to life through thought leadership content, Partner with Product Marketing to develop high-value product and solution-based content to drive prospects deeper into funnel, Strong written and verbal communication skills, excelling in the ability to tell compelling stories, Experience writing and building long-form content meant for digital consumption, Track record of synthesizing product information into business needs and solutions for buyers, Deep rooted knowledge of editorialism and journalism combined with customer lifecycle marketing, Drive to move the market forward through innovative and progressive thought leadership, Technical understanding of content marketing tactics (DAMs, SEO/SEM, resource centers, etc), Data-driven mindset focusing on pre-defined goals, objectives, and results, 3-5 years B2B SaaS experience writing for technical buyers, Support content strategy development with research and information gathering on audience challenges, information needs and content preferences, Actively participate in and contribute to content plans to achieve marketing objectives, Drive the creation of content briefs, working cross-functionally to gather information needed to optimize associated asset creation, Review or edit content for consistency, style, quality, voice and tone, Evangelize the use of content creation best practices and be an enthusiastic advocate for content quality, 5+ years of content marketing or content strategy experience, Able to map content to the buyer or other audience persona journey, Able to link content to campaign themes and marketing goals, Excellent communicator, able to work well with a wide variety of stakeholders, Able to gracefully handle competing requests and priorities, Self-motivated, enthusiastic, positive team player, Implement the Beta Solutions content strategy through creation of differentiated ETF content, strategic packaging (video, blogs, whitepapers, webinars, brochures, presentations, etc. The recruiter has to be able to contact you ASAP if they like to offer you the job. Brainstorm new types of content and the methods for content delivery, Own editorial calendar and our JIRA Service Desk twitter handle, Provide direction to the team on all aspects of content: SEO, ideation, curation, mediums and channels to maximize effectiveness with our target audience, Interact regularly with our customer research team to inform messaging of content and buyer's journey alignment, Use creative skills to break traditional content down into consumable assets such as copy blocks, twitter feeds and social media vignettes, Measure, analyze and report on the impact of content creation/curation to demand creation activities, Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, messaging etc, Strong understanding of various content types and communication channels targeted at mid-market buyers, Experience creating content for the web and growing a social audience as well as strong knowledge of SEO/SEM tactics, Excellent presentation, written and verbal communication skills with an eye for quality and attention to detail, The attitude of a self-starter and organized team player who thrives in fast-paced, results-driven environments, Ability to prioritize competing opportunities, balance customer needs with business priorities and articulate the rationale behind decisions, Minimum BS/BA degree with 2-5 years of experience in B2B cloud software marketing, Relevant industry background and experience in IT service management, customer service and/or agile software development is a plus, Charisma to effectively lead and inspire without formal authority, Courage to be creative and innovate on program ideas, Strength in collaborating with cross-functional teams across geographies including product management, PR, operations and corporate marketing, Own Uber for Business’ content marketing campaign strategy and execution across a variety of channels, include web, paid social, partners, email, and more, Work cross-functionally with design, product marketing, and other stakeholders to produce a range of multimedia content, ranging from web videos, blog posts, whitepapers, webinars to support high-level marketing team goals and metrics, Develop content for partners, influencers, product launches, and syndication relationships, owned properties, Act as Editor and Chief; own Uber for Business marketing content and editorial calendar, Oversee and optimize Uber for Business Blog and newsletter, and all other owned content, Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification, Define the content vision and strategy to hit our goals around Growth & SEO, Maintain our content calendar around content production for events, announcements, campaigns, PR, etc, Work on the storytelling for Postmates, what message do we like to get across to our audience as part of our content team, Work with our content team and copywriters to write more interesting content around all the markets and product categories that we have, Edit and proofread content that is been written by freelancers and/or your colleagues, Provide editorial guidance to content partners and copywriters so content is consistent with our brand voice, style, and tone, Work with our SEO team to create more content around the specific keyword groups we’d like to rank for, Work with our analysts in defining the right metrics for the performance around campaigns and content creation, In collaboration with our clients, create native content articles for interiordesign.net and electronic newsletters, Develop content for client promotions/campaigns and for Interior Design branded promotions, Meet Interior Design editorial quality and standards, Write/create, schedule and maintain sponsored social media campaigns/posts, Create pre-event promotions to drive RSVP’s to events and brand awareness, Support event coverage through social media posts and slide shows, Support awards programs with promotional campaigns, social outreach, and engaging content, Supporting the Head of Digital Content Marketing in driving the significant transformation required across our newly formed Digital Content Marketing team, Managing budgets thoughtfully and efficiently as to maximise the impacts of our funding and cement the necessary return on investment, Creating and producing brilliantly effective digital content for the benefit of Barclays UK, differentiating us to our competitors through our superior communications quality, Delivering exceptional end to end campaign management of our digital channel content outputs for our key audiences, while owning the embedding and after-care stages of content delivery, Being organised to enable agile content execution across Barclays UK Councils, ensuring tighter creative alignment, An extensive marketing background, as well as experience working within high performing teams, Broad and extensive experience of delivering content outputs and world-class creative delivery for large-scale organisations, The ability to shape strategy and convert into tactical execution, as well as being able to make decisions that will positively impact the future strategic direction of the team and BUK in general, Proven experience of digital marketing across a range of digital platforms, including planning, customer targeting, search engine optimisation, implementation, governance and performance measurement, Being able to realise the aims of our Barclays Editorial Board, which leverages Barclays UK experts to create engaging channel content, Proven success of increasing customer engagement levels through delivering customer-first communications, using the most relevant and effective channels, In collaboration with leadership from both stations, the Digital Content and Marketing Manager will design, develop, articulate and implement a comprehensive digital services plan engaging audiences across MontanaPBS’ distribution platforms, including montanapbs.org, watch.montanapbs.org, shop.montanapbs.org and montana.pbslearningmedia.org, The Digital Content and Marketing Manager will work closely with the directors of development and fundraising, educational outreach and station promotions in support of MontanaPBS online marketing efforts and initiatives. 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